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Social Media · Concept Project
Fern & Folk Social
A cohesive Instagram grid concept for an imagined neighbourhood plant shop.
The brief
Show how a small retailer could build a recognisable feed with a simple, repeatable visual system.
Approach
- — Soft daylight photography
- — Alternating product and lifestyle content
- — Templates for care tips and new arrivals
Deliverables
- — Grid concept
- — Content pillars
- — Post templates
This is a concept project for a fictional business, created to demonstrate our design approach. It does not represent client work or real results.
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