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Branding · Concept Project
Terra Coffee Roasters
An earthy identity concept for an imagined small-batch coffee roaster.

The brief
Create an identity that feels grounded and crafted, flexible enough to work across bags, cups and stickers.
Approach
- — A simple stacked symbol suggesting land and horizon
- — A muted palette of forest green, kraft and clay
- — Consistent application across packaging
Deliverables
- — Logo and symbol
- — Colour palette
- — Packaging mock-ups
This is a concept project for a fictional business, created to demonstrate our design approach. It does not represent client work or real results.
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