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Branding · Concept Project

Terra Coffee Roasters

An earthy identity concept for an imagined small-batch coffee roaster.

Terra Coffee Roasters concept

The brief

Create an identity that feels grounded and crafted, flexible enough to work across bags, cups and stickers.

Approach

  • — A simple stacked symbol suggesting land and horizon
  • — A muted palette of forest green, kraft and clay
  • — Consistent application across packaging

Deliverables

  • — Logo and symbol
  • — Colour palette
  • — Packaging mock-ups

This is a concept project for a fictional business, created to demonstrate our design approach. It does not represent client work or real results.

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