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Digital Advertising · Concept Project
Forge Fitness Campaign
A bold social ad series concept for a fictional strength training studio.
The brief
Design a set of ad creatives that feel energetic and premium, built for vertical placements.
Approach
- — High-contrast black and white photography
- — One clear message per creative
- — A sequence designed to be tested side by side
Deliverables
- — Three ad creatives
- — Copy variations
- — Testing plan outline
This is a concept project for a fictional business, created to demonstrate our design approach. It does not represent client work or real results.
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